---
title: "User interface design, UI and UX | Vertics"
url: https://vertics.co/en/palvelut/ui-design-kayttoliittymasuunnittelu/
lang: en
---

# Users should find the right button without thinking

A door handle tells you it is meant to be turned. A good user interface works the same way: users see what they can do without a manual.

That is why many websites and apps look alike, and navigation is usually at the top of the screen. We design user interfaces for apps and websites based on these principles.

[Contact us](https://vertics.co/en/palvelut/ui-design-kayttoliittymasuunnittelu/#lomake) · [Tell us about your service](https://vertics.co/en/#ux-ui-suunnittelu)

On this page

1. [What we do](https://vertics.co/en/palvelut/ui-design-kayttoliittymasuunnittelu/#what-we-do)
2. [Principles we rely on](https://vertics.co/en/palvelut/ui-design-kayttoliittymasuunnittelu/#principles-we-rely-on)
3. [How it works](https://vertics.co/en/palvelut/ui-design-kayttoliittymasuunnittelu/#how-it-works)
4. [Who you work with](https://vertics.co/en/palvelut/ui-design-kayttoliittymasuunnittelu/#who-you-work-with)
5. [FAQ](https://vertics.co/en/palvelut/ui-design-kayttoliittymasuunnittelu/#faq)

## What we do

- ### UI design

  The visible part, such as colours and layout.
- ### UX design

  Prototypes and user research.
- ### Structure review

  A good rule of thumb is that every page is less than three clicks from the main view.

## Ask us

- **Atte Pohjanmaa**CEO, Board member  
  [atte@vertics.co](mailto:atte@vertics.co)  
  [044 282 0291](tel:+358442820291)
- **Jouni Honkanen**Solution sales  
  [jouni@vertics.co](mailto:jouni@vertics.co)

## Principles we rely on

Donald Norman's book The Design of Everyday Things describes principles we use. For example:

- ### Visibility

  The most important thing is in view. In an online store that might be the best sellers or the "add to cart" button.
- ### Feedback

  Users see that their action worked.
- ### Consistency

  The same thing works the same way in every view.

## How it works

1. ### Start

   We find out who uses the service and what they are trying to get done.
2. ### Prototype

   We build a clickable prototype and test it.
3. ### Finish and build

   We finalise the look and, if you want, build it.

## Who you work with

Vertics UI designers and graphic designers. A developer joins for the build.

## FAQ

### What is the difference between UI and UX?

UI (user interface) is what users see. UX (user experience) is how using the service goes.

### Can you improve an existing UI?

Yes. We go through it and tell you where users are likely to get stuck.

### Do you build the design?

Yes, for both websites and apps.

Tell us where your users get stuck today.

[Tell us about your service](https://vertics.co/en/#ux-ui-suunnittelu)

## Tell us about your situation

Tell us briefly what you need. We reply right away.

**Timo Moilanen**Operating Partner, Board member  
[timo@vertics.co](mailto:timo@vertics.co)  
[050 363 7323](tel:+358503637323)

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## Related services

- [Graphic design](https://vertics.co/en/palvelut/graafinen-suunnittelu/)
- [Websites](https://vertics.co/en/palvelut/verkkosivut/)
- [Mobile apps](https://vertics.co/en/palvelut/mobiilisovellukset/)
- [All services](https://vertics.co/en/palvelut/)