What we do
Measurement in order
We set up or fix tracking, for example Google Tag Manager, Google Analytics and conversion tracking on ad platforms. Without reliable data you cannot learn anything from tests.
An assessment
We go through target groups, metrics, competitors and the starting point, for example on your website. The assessment doubles as the plan.
One working channel
We first find one channel that brings results and grow it. It can be, for example, Google, LinkedIn, Facebook or Instagram.
SEO and search advertising
We do keyword research and find out which searches bring buyers to you and which keywords give results for their price.
Better conversion
We test ads and landing pages side by side and see which combination brings the most enquiries.
Ask us
Atte PohjanmaaCEO, Board member
atte@vertics.co
044 282 0291- JHJouni HonkanenSolution sales
jouni@vertics.co
How one test round works
Hypothesis
We write down the goal and the means, for example "this ad brings five new customers a week".
Test
A test usually runs for one or two weeks. We do not draw conclusions from too little data, because a small difference can be normal variation.
Analysis
We find out why the goal was or was not met. If an ad got clicks but visitors left the landing page right away, next we test both an edited ad and an edited landing page.
Report
We write down the result and the goal of the next test and share them with the people who need to know.
Then the same round starts again.
How we start
Growth assessment
We find out where growth is stuck and what is needed before testing can start.
Start
We fix the gaps found in the assessment, for example in data collection.
Test rounds
It makes sense to use the growth hacker days, for example, every couple of weeks so that enough data builds up for the next test.
Who you work with
Vertics' own growth hacker, who works across design, marketing, data analytics and copywriting.
FAQ
Does growth hacking work for a B2B company?
Yes, but more slowly. The target group is smaller and a deal is often signed only months later. Then you can track, for example, how ready the sales team thinks a lead is to buy.
Do we have to start everything at once?
No. We usually start with one channel and expand once it works.
Can I get funding for growth hacking?
Business Finland and ELY Centres have funded, for example, prototypes and market research. We help you find out whether funding suits your project.
Tell us what you want to grow and how you measure it now.
Tell us your goalTell us about your situation
Tell us briefly what you need. We reply right away.
Timo MoilanenOperating Partner, Board membertimo@vertics.co
050 363 7323